Services Overview
MAGIC System Overview
(MAGIC = Make A Great Impression on the Customer)

Four Stages in a MAGIC Service Culture Initiative

Stage 1 - Assessment

Stage 2 - Alignment

Stage 3 - MAGIC Training and Development

Stage 4 - Reinforcement
Customer Service Programs and Coaching
Communication Skills
Leadership Development
Speaking Engagements and Workshops

An interactive e-learning tool to increase the quality and consistency of customer service interactions.
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Stage 3 - MAGIC Training and Development
The organization, having begun to move from an old sense of current reality to a more aligned commitment to exceptional service, is ready to receive and support MAGIC® training programs.

To ensure that the programs achieve your business goals, prior to scheduling your first class, a number of activities need to occur. The first in this stage is to decide which programs you are offering to which groups. You can pick from the following courses:

Communico can deliver each program or we can certify your facilitators to deliver it. Click on the program titles for course descriptions.   

As you plan for the classes we can help you with each of the following:

  • Measuring program results
  • Customizing MAGIC programs 
  • Identifying MAGIC program formats and logistics
  • Preparing employees for MAGIC training and reinforcement
  • Preparing facilitators to work effectively within your employees' context
  • Contracting with senior leadership to speak in your classes

Next Page: Stage 4 - Reinforcement

"Thanks to MAGIC training, word of our department's excellent customer service has spread throughout the corporation. We continually receive positive feedback from customers and our Customer Advocates are very proud of their MAGIC skills. Thank you for helping us enhance the level of service we provide at Blue Cross Blue Shield of Illinois."
- Carol Perry, PTC Supervisor and MAGIC Facilitator
Blue Cross Blue Shield of Illinois
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