Create a Culture of Exceptional Service!

Communico's MAGIC® program and facilitators will show you how

MAGIC stands for Make A Great Impression on the Customer.

MAGIC integrates Assessment, Service Training, and Coaching and Consulting Services to form a one-of-a-kind, systematic path to Service Culture Effectiveness.


  • Engages employees and customers
  • Raises self-awareness
  • Builds critical communication and influence skills
  • Elevates empathy and respect
  • Ensures consistently exceptional service
  • Delivers sustained, extraordinary results
  • Creates legendary service

Get your team into action right away: Deliver business impact on Day One

People learn by doing. That’s why we designed MAGIC as a hand-on, relevant simulation-based, experiential learning approach. It's extremely participatory, challenging, and fun. Right on day one, your team will:

  • Learn and apply new skills to scenarios they face every day

  • Improve their interactions whether on the phone, email, chat, text, or face-to-face 

  • Instantly hear the MAGIC difference in their communications

  • Recognize how their new skills can immediately transfer to their roles

  • Conquer even their most challenging and emotionally charged interpersonal situations.

Maintain the momentum: Keep your team's customer service skills sharp

Reinforcement ensures behavior change. Once your team is working at peak service performance, you'll want to keep the MAGIC going.

In addition to on-site sessions, MAGIC provides you with MAGIC Workouts – free online, interactive reinforcement tools to keep the learning fresh, and the consistency of exceptional, measurable interactions.

We are here to help you deliver uniform service from multiple location throughout the country, and around the world. That is vital to us – that is our mission!

MAGIC is focused on you: We'll shape your program to support your service goals

Your service needs are unique to your business and service goals. We built MAGIC to be structured and flexible at the same time. Our team will assess your specific needs and create job -specific skill practices and exercises to ensure the content is immediately practical and relevant. Your employees will hear themselves on recordings to motivate their performance and increase their effectiveness.

When you harness MAGIC, you'll experience a shift. You'll see it in your associates, and hear it from your customers. And, experience it in your bottom line.

Sample transformations we are able to facilitate for our clients:

  • Increased courtesy rating to 98%
  • Improved average collection amount
  • Won consecutive DALBAR awards
  • Achieved top quartile service level
  • Recognized as a Top Call Center in North America: Three Years in a Row
  • 10% improvement in call time
  • Lower % of escalation calls
  • Decreased handle time in escalation group by 218 seconds


Contact us to discuss how we can help you.

Before and After
Before and After
Just one "tragic" contact can influence your customers' perception of your company (and their buying decisions). Listen to the difference MAGIC® can make.