MAGIC® Insights
Inspiring Exceptional Service Cultures
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stands for Make A Great Impression on the Customer.
Helping You Create a Great Customer Experience

In This Issue

Letter from the Editor
Six Lessons in Cultivating Loyalty
The Myth of Multi-tasking
The Balance of Play and Work
The Balance of Play and Work: Four Reasons to Make a Shift
Another Fun Reinforcement Puzzle

About Us
Communico helps organizations build and sustain exceptional service cultures. With our MAGIC® system of training and consulting services, we collaborate with you to measurably improve your customer and employee experience.
Download a free chapter of our book, How to Talk to Customers, and learn more by clicking here.
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Letter from the Editor

What comes to mind when you hear the word, "light"? According to Webster's dictionary, there are a multitude of meanings. Here are just a few:

  • to become light; brighten
  • to take fire
  • a source of illumination
  • to ignite something
  • understanding of a problem or mystery

Another one that stands out to me is, "the form of energy that makes it possible to see things." Even just a little light allows us to see what's around us and what's within us. And, it helps us objectively see what might inhibit us from reaching our potential.

In essence, to bring light is about increasing awareness, highlighting possibilities and inspiring new thinking and actions. It is also about listening in a way that helps others feel important.

The Greek philosopher Diogenes (fourth century B.C.) used to stroll about in full daylight carrying a lamp. When someone asked him what he was doing, he answered "I'm simply looking for a human being"; in other words, he was searching for the light/positivity in mankind.

Are you shining your light on your associates and others around you? Are you paying attention, fully and objectively, without thinking about what's on your to-do list or things you'd rather be doing?  

What do your customers feel when they interact with you? Do they feel the light of leadership in you? Do they feel connection, empathy, support and contribution? Or, just detachment and disconnection?

If you communicate with light in mind, you will not only empower yourself to make a difference in others' lives, you'll find ways to make it happen in your own life. So stay positive and grateful, and keep an open mind.  

And remember, "As we let our own light shine, we unconsciously give other people permission to do the same"— Marianne Williamson (Author of Return to Love).

The Myth of Multitasking
Consider yourself a great multitasker? Do you think you're accomplishing twice as much at work by multitasking? Have you considered the impact on relationships?

Read on to learn the truth about multitasking.
Six Lessons in Cultivating Loyalty
We always remember how we are treated. And, every contact contributes to our reputation, referrals, and to raving fans – all of which determine our success.

Read on to discover six ways to ensure each interaction is memorable and meaningful.
The Balance of Play and Work: Four Reasons to Make a Shift
We spend approximately 30% of our lives at work. So, chances are we’re not thinking enough about activities that make us most happy.

Read on to learn four benefits of play and how to put more play in your life.
Reinforcement Puzzle #16
Try your hand at Word Scrambles, Crossword Puzzles, Logic Games and more. Use them to support your training, stimulate thinking and reinforce MAGIC principles. Fill them out on your own, or use them for a lively team challenge.

If you'd like to test your knowledge and puzzle prowess, click here to view the latest puzzle.