Dramatically Improve the Clarity, Look and Impact of Your Writing
"To do our work, we all have to read a mass of papers. Nearly all of them are far too long. The discipline of setting out the real points will prove an aid to clearer thinking, while the savings in time will be great." — Winston Churchill
The problem of long-winded and overly complicated writing continues to drain productivity. Billions of dollars of management time are spent preparing letters, memos and reports — and few people stop to think about the cost of time wasted reading material that is unclear or confusing.
Course Objective
The aim of the course is to show people how to get their message across quickly and clearly.
Benefits of Write to the Point
- Write more clearly and concisely — so your writing hits the target every time
- Write faster — so you don't waste time trying to translate your ideas into words on paper
- Grab and keep the reader's attention — so you present a positive impression that gets results
What You Will Learn
Business writing techniques are presented in logical order, concentrating on four main areas:
Aim
- Hit the target — focus on the audience
- Clarify the purpose for writing
Dialogue
- Choice of words, length and content of sentences
- Using the Clarity Index to check readability
Organization
- Getting started with the Neuro-Note System™
- How to structure ideas — bottom line first
- How to write the 60-second memo and the 60-second summary
- Successful sales letters and proposals
Techniques
- How to improve the look of your writing
- Using headings and visuals for impact
Program Details
Prior to the project, we ask participants to send us three representative writing samples (e.g. letter, memo, report, proposal). We then prepare tailored rewrites that illustrate the impact of our approach and use these samples for in-class exercises and discussion.
The course is run over one or two days, based on client needs.
Contact Us to bring the Write to the Point Program to your company.