MAGIC Service Newsletter - September 2010
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MAGIC
MAGIC Service E-Newsletter
In This Issue
Letter from the Editor:
'Tis the Season to Expand Your Comfort Zone
Mahatma Gandhi and Customer Service Week
All You Need is Love...Make that 'Time,' Will Ya?
Want Deeper Customer Loyalty?
Focus on your Brand Warmth Factor
New Webinar: Emotionally Intelligent Service
Oct. 20, 2010
About Us
  Communico helps organizations build and sustain exceptional service cultures. With our MAGIC system of training and consulting services, we collaborate with you to measurably improve your customer and employee experiences.

Download a free chapter of our book, How to Talk to Customers, and learn more at www.howtotalktocustomers.com
 
 
Letter from the Editor

Fall is the season for changing leaves and changing perspectives in anticipation of a new year. I decided it was also time to review the past nine months and ask myself:  Have I really stretched myself; that is, attempted new or particularly challenging tasks? Hmm…perhaps not as much as I could have.

I admit it, I like staying in my comfort zone. After all, it is "comfortable" there. But I am well aware that "comfortable" encourages complacency. And doing what has become "comfortable" doesn’t allow me (or anyone of us) to reach peak performance. We become trapped by personal perceptions and artificial limitations we put on ourselves.

It's very easy to hide in our comfort zone or get stuck there for a very long time. Getting out of it is another matter altogether...even though it is worth the effort.

When we hold ourselves back and hide in our comfort zone, we are effectively saying "no" to life. So, how do we move forward and chip away at that comfort zone? Here are some suggestions to get you started:

  1. Focus on the benefits—increased knowledge and skills, new friendships, sense of accomplishment, increased confidence, newfound energy…to name a few.

  2. Find a friend—you can both work on expanding your comfort zone and cheer each other on during the process.

  3. Make a commitment—if you commit to stretching yourself and tell others about it, you are far more likely to stick with it.

  4. Create a plan—identify specific actions and timeframes to make the process more manageable and the goal more achievable.

  5. Celebrate small steps and successes—take it a step at a time and acknowledge every effort and every accomplishment. Then reward yourself!

If we keep doing what’s ordinary, then our life experience will continue to be ordinary. Encouraging ourselves and others to expand and explore the unknown is how we grow as people and as professionals.

So…seize the season. Take a small step and try something new right now; it might lead to something big. What have you got to gain?


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Mahatma Gandhi and Customer Service Week
Customer Service Week begins next Monday, October 4th! What does Gandhi have to do with it? A lot more than you might think. Learn more about his connection to this special week and how he can help us connect to the deeper meaning of the words "customer" and "service."
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All You Need is Love. . .Make that 'Time,' Will Ya?
It's about time. About time that we think differently about time, because with that precious commodity, everything else follows. As one of our Communico associates says: "How we spend our days is, of course, how we spend our lives." Learn how to put time on your side and get more out of your interactions, your days and your life.
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Want Deeper Customer Loyalty?
Focus on your Brand Warmth Factor
The Relational Capital Group and Princeton University evaluated the impact of perceptions on purchase intent and brand loyalty. Read on to learn their surprising discovery and four strategies for ensuring your organization is a brand leader.
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