Write More Clearly and Concisely
Organizations are increasing their use of e-mail for correspondence to customers — yet e-mail is often overly formal and company-focused or too casual and confusing.

Are you projecting an image that is aligned with your vision? Do your documents have a positive or negative impact on customer perceptions? It is vital that all customer contacts project a consistent level of professionalism and grace.

Course Objective
Help associates write more clearly and concisely — and to ensure that all e-mails will Make A Great Impression on the Customer™.

Benefits of the MAGIC^® of E-mail Writing

• Write more clearly and concisely — so you achieve your aim
• Write faster — so you don't suffer from writer's block
• Grab and keep the reader's attention — so you make a MAGIC® impression every time you write

What You Will Learn
The program provides business writing principles in four phases:

Aim

• Focus on the audience — internal or external
• Clarify the purpose for writing the e-mail
• Choose e-mail when appropriate

Dialogue

• Apply guidelines for word choice and sentence length
• Use the Clarity Index to measure readability

Organization

• Adjust length and content of paragraphs
• Structure ideas based on purpose of the e-mail
• Understand the challenges and protocol for e-mail
• Use the MAGIC format when writing to customers

Techniques

• Improve the overall look of your e-mail
• Use headings and techniques for impact

Program Details
The program is tailored to the specific needs of the audience. Prior to any project, we request representative writing samples and prepare tailored rewrites for in-class exercises and group discussion.

A focused course on e-mail to customers is conducted in one half-day. The full day session addresses internal and external e-mail writing.

Contact Us to bring The MAGIC^® of E-mail Writing to your company.