By Diane Berenbaum

"Unselfish and noble actions are the most radiant pages in the biography of souls." 
       - David Thomas

Sometimes we get so focused on our own world that we don't always go out of our way to help others. A couple of recent events remind us that even a small, altruistic gesture can send a powerfully big message. Read on to learn how a softball team won the hearts of fans around the country and to discover the true meaning of being helpful.

Creating and Sustaining a MAGIC Culture at Affinion Group

by Mark Jackson

Affinion Group is the leader in providing innovative marketing solutions that strengthen customer relationships. Comprised of the previous businesses of Trilegiant Corporation, Progeny Marketing Innovations, Trilegiant Loyalty Solutions and CIMS in Europe, Affinion Group is dedicated to exceeding client expectations. 

To achieve their mission, they implemented MAGIC customer service training from Communico.  Click here to learn why they chose MAGIC and the impact it has had on their culture and client satisfaction.

Book Excerpt:  The MAGIC of Relationship Selling 

By Diane Berenbaum and Tom Larkin

"Nothing sells like great service and nothing serves like a great salesperson." This phrase captures the value of placing the customer at the center of every sales interaction, which is the heart of the MAGIC approach to relationship selling. 

In this excerpt, you'll:

• Learn the core principles needed to add value and build long-term relationships that benefit both parties. 
• Understand how to counteract the negative connotations that your associates may have about 'sales.'
• Discover relationship-oriented skills that are critical to the sale process -- whether you are working with a customer of long standing or about to make a dreaded cold call.

Read the complete excerpt to learn more about these topics and read a real life story of a successful salesperson who applied these skills and principles -- all taken from our book, How to Talk to Customers:  Create a Great Impression Every Time with MAGIC^®.

(Download another free chapter and order copies at www.howtotalktocustomers.com)

100 Day Commitment

Have you ever felt that although you really wanted to improve at something, you don't have the self-discipline to really make that progress?  Discover a tool that helps people take control of their lives and make progress in areas that are most important to them.  And, it transforms the way people think about themselves.  It is called...a 100 Day Commitment.  Click to continue and learn how this tool can help you accomplish things you never thought you could.