MAGIC Service Newsletter - January 2008
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Are Your Recovery Efforts Hurting Your Reputation?  Six Ways to Avoid Responses that Do More Harm than Good

By Diane Berenbaum

Have you ever contacted a company with a concern and received a response that left you flat? Or, an email that addressed just some of your issues, but not all of them? These half-hearted efforts abound, yet organizations may not realize that they do more harm than good.

Read on for some tragic examples plus ways to recover and win back customers.                                                                                                                                                                                                                                                                                         


MAGIC Learning Exchange Scheduled for February

The MAGIC Learning Exchange is a bi-monthly teleconference where you can explore timely topics and learn from the experience of organizations and leaders in the field.

You are all invited to participate in our February teleconference on the topic:  Proven Ways to Sustain Great Service: "How do we keep the magic going?"

You'll learn the five elements needed to develop a service culture and hear experts share their success stories.  You'll also capture ideas on how to align your organization with your service vision and reinforce your service standard. 

To read more about this new opportunity and to register for the February 13 or 14 call, click here.

Space is limited!


Inspiring Participants to 'Catch the Fire'

by Sandy Wilder

As facilitators, our role is to be ready to do whatever it takes to help our participants learn, grow and 'catch the fire' we feel for the topic we are teaching. That's why we have chosen this profession: we love to help people develop and release their potential.

Each of us may have a way we prepare before we go into the classroom.   Click here for more ideas on how to prepare your mindset before a program.


Get Ready for The MAGIC of Customer Relations, 2nd Edition (M2E)

by Diane Berenbaum

You may be thinking, 'What could be better than MAGIC?'  After years of research and input from clients, we have broadened, deepened and redesigned this highly impactful program that has helped organizations around the world.

We are pleased to announce that this new program is now available to current MAGIC clients and to organizations that have never experienced MAGIC.  Click here for more information on M2E and transition options available.


Wow Your Customers with Extreme Service:  Four Secrets to Success 

by Diane Berenbaum

Every now and then, you have such an exceptional customer service experience that it makes you pause and say, 'Wow.' It's so surprisingly rare that it sticks in your mind and you can't wait to tell others about it. That's extreme service.

To read how some companies deliver extreme service and learn their secrets to success, click here.


Book Buzz:  How to Talk To Customers Goes Global

We are pleased to announce that Communico's new book, 'How to Talk To Customers, Create a Great Impression Every Time with MAGIC,' (www.howtotalktocustomers.com) has generated interest from international publishers.  It is being translated into Chinese and Polish and will soon be available in those countries.  Here's to spreading MAGIC in the world!


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