Welcome to the MAGIC Community!
MAGIC Store
White Papers

Reducing Turnover

Building and Sustaining a Service Culture
Our Book: How to Talk to Customers
MAGIC Service Newsletter
Articles & Case Studies
Customer Service Associations
Take the Service Culture Test


An interactive e-learning tool to increase the quality and consistency of customer service interactions.
Free Trial Product Tour


Building and Sustaining a Service Culture
Click here to download a free PDF of this white paper.

A true service culture is a community of leaders at all levels who embrace a service mindset and build lasting relationships with customers and employees. Organizations, try as they may, cannot create such a culture through training alone.

How do you ensure that employees embrace and demonstrate the new mindsets and skills needed to reach a higher level of service? Implement the Four Stages in Building and Sustaining a Service Culture. As you work to link the service training initiative with the business plan, start by identifying the measurable business results you seek. Focus on creating a concrete, yet flexible, project plan for each of the Four Stages. It should include a communication plan, timeline, human resource allocation, budget, and an estimate of the level of employee readiness to receive and implement what will be taught in this initiative.

 

Next Page:  Stage One:  Assessment

View Printer Friendly VersionE-Mail this Page


"The 33 Points of MAGIC gives us the strategy for showing our customers we really care about them. The impact on our staff has been amazing. Our area has become an example to the rest of the firm as to how to treat our customers right."
 
- Jayne Stevens
The Alger Fund
©1998 - 2012 Communico Ltd. 19 Ludlow Road, Suite 102 Westport CT 06880 (203) 226-7117
Developed by Wellesley Hills Group - Privacy Policy - Site Map