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Articles & Case Studies
Below you will find a wealth of customer service articles written by Communico consultants and facilitators offering advice and tips for leading your company to higher levels of service. To receive more articles like this, sign up for our bi-monthly newsletter, MAGIC Service.

Building and Sustaining a Service Culture

It's All About Trust: Eight Key Ways to Build Trust
Workplace Gossip: Is it Harmful or Helpful? It All Depends….
NICE Teams Finish Last
Building Customer Loyalty in Times of Restraint
Your Workplace is a Human Community:
The Link between Peter Drucker and MAGIC®
Can Everyone at Your Organization Define “Good Customer Service?”
Holding Others Accountable is SIMPLE
Fast-Track Teambuilding for New Associates
What Makes a Manager MAGIC? An Interview with a MAGIC Manager and Her Associates
The Essence of Timeless Exceptional Service
Five Pillars of Sustaining Exceptional Service
An Exercise For Improving Your Work Environment
Concierge Level Service—It’s Not Just for Hotels Anymore
Train Your Customer Service Reps to Create MAGIC-al Customer Service Experiences

Change Management

Make Yourself a Millennial-Ready Manager; Millennials Part II
Here Come the Millennials: Is Your Workplace Ready for Them? Part I
Five Barriers to Customer Engagement
Four Lessons in Leading the People Side of Change
Organizational Change and Personal Identity: Lessons from Uncle Ray
Make the Transition, Succeed with Change

Customer Service, Communication and Coaching Skills

Master the Three Levels of Acknowledgement: Deepen Your Commitment to Respect and Accountability
Verbal Bunders and their Impact on Perception
Are Microinequities Damaging your Workplace?
The Points are Not the Point! It May be Time to Rethink Your Feedback
Gobbledygook Be Gone: Now is the Time for Plain Talk
Got Tough IT Complaints? Get Results with a Proven Two-Pronged Approach
Initiating Sensitive Feedback Conversations
Handling Challenging Facilitation Moments with MAGIC: Part Two
Six Strategies for Dealing with Difficult People
It’s All About Me: A Lesson in Customer-Focused Communication
Think You're Likeable? Take The Test To Know For Sure
Got Patience? You'll Get Better Service if You Do
Communicating with Emotional Intelligence: It Works Like MAGIC
Earthy Matters
Six Customer Service Lessons from…a Contractor?
Wow Your Customers with Extreme Service: Four Secrets to Success

Motivation and Empowerment

Mahatma Gandhi and Customer Service Week
New Research on Wellbeing: How to Enjoy Each Day and Get More Out of Life
Lack of Sight Leads to Clear Vision
How Happy Are You These Days? Determine Your Life Satisfaction Score and Get Happier
A Daily Dose of Inspiration: A Story that Will Boost Your Spirits Throughout the Year
Recognize Associates during Customer Service Week
Coping Strategies for Turbulent Times
20 Ways to Reduce Stress and Get Fit as You Work…in Three Minutes a Day
Are You Ready to Make a 100 Day Commitment?
Can You Go 21 Days Without Complaining? Six Strategies to Help You Succeed
It’s Time to Release Your Inner Hero
Show Appreciation During Customer Service Week - and Every Day of Every Week
Motivating People in Call Centers
New Ways to Motivate Your Staff
A Fresh Look at R and R... It's Not What You Think
Three Ways to Fill Your Heart and Soul this Season
Expressing Thanks and Appreciation: It’s Not Just for Thanksgiving Anymore
Inspiring Participants to “Catch the Fire”
Do You Have More Stress than in the Past?
Learn to De-Stress in 2006!

Client Case Studies

Beltmann Relocation Group: Delivers Award-winning Service with Commitment and Creativity
Presentation Systems Increases Sales and Client Loyalty with MAGIC
Swiss Re’s HR Team Delivers Award-Winning Service in North & South America
Budd Van Lines Delivers Consistent Quality and Award-winning Service, Even in a Down Market
Morreale Real Estate Services, Inc. Delivers Award-Winning Service the Old-Fashioned Way
Customer Service Training in Tough Times - a Winning Combination for K. Hovnanian Homes
American Modern Insurance: MAGIC Aligns with Corporate Values and Delivers Results
The Impact of MAGIC at Affinion Group
Doing Well by Doing Good: Coldwell Banker's Collaborative Service Culture Delivers Results
Creating Spirit in Your Call Center:
Montefiore’s CMO Leads the Way
Colgate-Palmolive and Indianapolis Power and Light: Motivating the Team with Quality Assessment Forms
MAGIC Helps PepsiCo Bottling Create and Sustain Customer Focus
MAGIC Innovations at Colonial Supplemental Insurance
We're MAGIC at Blue Cross and Blue Shield of Kansas City

Improving Service and Sales

Rockville Bank Creates MAGIC® Connections with Note Cards
Love Thy Customer: Four Drivers of Service Excellence
The MAGIC of Relationship Selling
Soft Selling Yields Hard Profits in Contact Centers
Digital Call Monitoring - Take Less Time, Achieve Greater Impact
A MAGIC Best Practice: Uncover the Catchpoint - Satisfy the Caller

Life Lessons from Tragic Moments

Saying "I Don't Know," It's Not as Bad as You Think
The Most Tragic Customer Service Call of the Year
And the Prize for the Most Tragic Phrase Goes To
Are You Turning Raving Fans into Roving Fans?
No Service - No Sale
The Best Laid Plans
Misguided Intentions Detract from Customer Service
Switching Directions Can Transform Service
Tragic Words and Phrases: What NOT to Say to a Customer
Are Your Recovery Efforts Hurting Your Reputation?

MAGIC in Action

All You Need is Love…Make that 'Time,' Will Ya?
Are You an Effective E-Mail Reader? Eight Rules for Reading and Responding to E-Mails
You May Be Listening, but Are You Paying Attention?
The Lost Art of Being Truly Helpful
A MAGIC Moment in the Country
A Random Act of MAGIC® Can Do a World of Good
Learn the Secrets of an Extraordinary Customer Experience from a Rare Flower, the Blue Tulip
What is the True Meaning of Appreciation?
A Life Lesson from Thanksgiving and Economics Class
Life Lessons from a Witch, a Teacher and a Little Dog, Too
Hospital Patients Deserve and Expect MAGIC Care
A One and Only Customer Experience and a Dream Come True
A MAGIC Transformation at the DMV
Fly First Class with MAGIC
Small Gesture - Giant Impact
MAGIC Saves the Day (and an influential customer)
Same Food, Different Service: What’s the Secret to Success at McDonald’s?
MAGIC Global Training: Overcoming the Language Barrier
Part 1of 2
MAGIC Global Training Part Two: Adapting to Culture

Training Tips and Techniques for Facilitators

Handling Challenging Facilitation Moments with MAGIC - Part One
Five Steps to a MAGIC® Facilitation
Tricks of the Trade: Tips for Facilitators - Translating MAGIC Concepts into MAGIC Actions
Tricks of the Trade: Tips for Facilitators-Explaining Locus of Control and Deliverying MAGIC in Alternate Formats
Tricks of the Trade: Tips for Facilitators - Creating a MAGIC Culture
Tricks of the Trade: Tips for Facilitators - Filling your Facilitation Toolkit
How to Make a MAGIC Connection with Your Participants
Four Ways to Invigorate Learning and Performance with Music

Research on Service/Performance Improvement

Four Key Strategies for Building Emotional Connections with your Customers
Americans Fed Up with Customer Service and Griping About It
Research Proves Bad Customer News Travels Fast;
Turn 'Madvocates' into Fans
Global Customers Demand and Expect More: New Research Reveals How to Increase Retention and Loyalty
Want Deeper Customer Loyalty?
Focus on your Brand Warmth Factor
New Research on the Impact of Social Media and Online Recommendations
It's Time to Rethink and Redesign Frontline Managers
Incivility is on the Rise
New Research Reveals Link Between Happy Customers and Strong Financial Performance
Thomson Job Impact Study Reinforces Blended Learning Yields up to 163% Increase in On-the-Job Performance
Two Out of Three Americans Would Rather Do Household Chores than Deal with Customer Service Reps

Customer and Employee Experience

Is Work Engaging or is it Just Work? Five Elements of "Flow"
How to Create Employee Engagement
with that One Bad Apple
The Guy in the Next Cubicle? He Really IS Your Customer!
Server or Servant? Join the Dialogue
Exceptional Customer Experiences and the Bottom Line
Putting the "Custom" in Your Customer Experience
Are You Delivering on Your Brand Promise?

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"MAGIC has made a significant difference for us. Before our support team started the training, we only heard from our customers when they were angry. Now, we get letters on a daily basis thanking us for the level of service we provide."
 
- Karen Hardy
Companion Technologies
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