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In This Issue |
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Letter from the Editor: Selfless Service |
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Four Key Strategies for Building Emotional Connections with your Customers |
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Here Come the Millennials: Is Your Workplace Ready for Them? |
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Share your favorite MAGIC Moments, so we can all be inspired |
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Diane Berenbaum to speak at October New York Bankers Association Conference |
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About Us |
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Communico helps organizations build and sustain exceptional service cultures. With our MAGIC system of training and consulting services, we collaborate with you to measurably improve your customer and employee experiences.
Download a free chapter of our book, How to Talk to Customers, and learn more at www.howtotalktocustomers.com |
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Letter from the Editor
In just a few days, organizations around the world will celebrate Customer Service Week (October 3 – 7). It's a time to honor the people who serve and support customers, arguably the most important role in any organization. After all, just one service experience can dramatically change a customer's perception of an organization, as well as his buying decisions and those of his friends.
I propose that it is also time for every one of us to step back and explore how we can better serve others; not just our customers, but our associates, our community and even the world around us. I am talking about the true meaning of service. Not just practices, but principles. As Jackie Robinson, the Hall of Famer who broke baseball's color barrier in 1947, once said: “A life is not important except in the impact it has on other lives.”
This is a call for selfless service. It's about giving our all for a friend, a neighbor or anyone in need; people we may not even know. Not just caring for others, but also sacrificing our own interests for the greater good. Just think of the police officers, firefighters and first responders on 9/11, the epitome of this concept.
Perhaps author Damien Hess said it best:
Service is…
Giving what you don't have to give
Giving when you don't need to give
Giving because you want to give
May we all humbly recognize our individual ability to have an impact on others' lives for good. And, have the courage to do so. Our greatest tribute is our service. So, how will you model and celebrate service this coming Customer Service Week... and the rest of the year?
| Four Key Strategies for Building Emotional Connections with your Customers
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Most think that customers make buying decisions with a rational approach. Not true. Over 50% of an experience is based on emotions. But, organizations are much better at the material side vs. the human side of business.
Read on to learn more about emotional connections, the compelling case to build them as well as strategies used by award-winning service organizations. |
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| Here Come the Millennials: Is Your Workplace Ready for Them?
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They are the new generation of employees, 58 million strong and the largest generation since the Baby Boomers.
Learn more about their unique characteristics, how and where Millennials work best, and the most effective ways to lead them. Discover the Seven Attributes of a Millennial-Friendly Culture so you can realize the contribution they make in your workplace and bottom line. |
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| Master the Three Levels of Acknowledgement: Deepen Your Commitment to Respect and Accountability
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Acknowledgement is about paying attention and being attentive. But, it is also about cultivating a deeper, more intentional level of awareness.
Read on to learn the three levels of acknowledgement, the priceless quality of the deepest level, and how to express it in such a profound way that it ultimately creates a culture of respect and accountability. |
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| Share your Favorite MAGIC Moments So We Can All be Inspired
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Is there someone in your organization who is the epitome of MAGIC service? Did one of your associates go the extra mile to help and perhaps even delight a customer? Are you celebrating Customer Service Week in a fun, creative way that honors the unique contributions of your team?
Share your MAGIC moments and inspire others to be MAGIC! We'd love to feature your anecdotes, stories, celebrations in a future issue so we can all learn, laugh and celebrate the joy of service. |
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| New York Bankers Association Conference
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On October 18, Communico's Diane Berenbaum will be a presenter at the New York Bankers Association's Annual Retail & Small Business Banking Conference.
She will deliver two interactive sessions: How to Talk to Customers: Make a MAGIC® vs. Tragic Impression Every Time and Creating Memorable and Meaningful Customer Experiences with Empathic Listening. |
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19 Ludlow Road, Suite 102
Westport, CT 06880
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